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Promotions

The Promotions feature in Optopro enables you to create flexible promotional campaigns to boost sales, increase customer loyalty, and offer attractive deals to your patients. With a powerful rule-based promotion engine, you can configure simple discounts, Buy One Get One (BOGO) offers, brand-specific promotions, coupon-based discounts, and much more.

Promotions are automatically evaluated during billing, ensuring that eligible offers are applied accurately and consistently.

Types of Promotions

Rule-Based Promotions

Create promotions by defining your own business rules.

For Example:

  • Spend $300 or more and receive 10% off.
  • Purchase two frames and receive a discount on the second frame.
  • Buy a premium lens package and receive a free accessory.
  • Receive a discount when purchasing products from selected categories.

The rule engine allows you to create promotional offers that best suit your clinic’s marketing strategy.

Buy One Get One (BOGO)

Create “Buy One Get One” promotions with complete flexibility.

For Example:

  • Buy one frame and get another frame at 50% off.
  • Buy one pair of sunglasses and receive the second pair free.
  • Buy one lens package and receive another at a discounted price.
  • Buy one product and receive a complimentary accessory.

You can define:

  • Eligible products
  • Free or discounted products
  • Discount percentage or amount
  • Quantity requirements

Brand-Based Promotions

Create promotions based on product brands to encourage the sale of selected brands or product combinations.

For Example:

  • Purchase a frame from Brand A and receive 20% off lenses from Brand B.
  • Buy any frame from Brand X and receive a discount on another product from the same brand.
  • Purchase products from selected premium brands and receive exclusive promotional pricing.
  • Mix and match brands based on promotional campaigns.

Brand-based promotions help clinics partner with suppliers and promote preferred brands more effectively.

Coupon & Promo Code Promotions

Generate promotional coupons that patients can redeem during billing.

Coupons can be:

  • Printed and distributed.
  • Shared through SMS or email campaigns.
  • Provided during promotional events.
  • Used as loyalty rewards.

Each coupon may include:

  • Unique coupon code
  • Validity period
  • Usage limits
  • Applicable products
  • Eligible patients
  • Discount value or promotional offer
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